Privacy Policy

Last updated: 1 June 2026

1. Introduction

lmv.life ("we", "our", or "us") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the choices you have. By using our platform, you agree to the practices described in this policy.

2. Information We Collect

We collect information you provide directly:

  • Account data — name, email address, and password when you register.
  • Listing data — title, description, price, images, location, and contact phone number when you post an ad.
  • Communications — messages you send to our support team.

We also collect data automatically:

  • IP address, browser type, device information, and pages visited.
  • Approximate location — we use your IP address to estimate the country you are browsing from, so we can show listings near you by default. This is a coarse, country-level estimate only; we do not store your IP address for this purpose, and you can switch to a worldwide view or pick a different country at any time using the country selector.
  • Session cookies to keep you logged in securely.
  • Aggregate usage data for performance and analytics.

3. How We Use Your Information

  • To create and manage your account and listings.
  • To localize your experience by defaulting listings, featured ads, and statistics to your detected (or chosen) country.
  • To display your contact phone number to interested buyers (only when you choose to share it).
  • To send transactional emails (password resets, account confirmations).
  • To improve platform features, detect fraud, and ensure safety.
  • To comply with legal obligations.

We do not sell your personal data to third parties.

4. Cookies

We use a session cookie (sid) to maintain your login state and a preference cookie (lmv_cc) to remember the country you choose to browse. These cookies are essential for the platform to function. We do not use advertising or third-party tracking cookies.

5. Data Sharing

Your data is shared only with:

  • Cloud infrastructure providers — for hosting and image storage (e.g. Google Cloud).
  • Law enforcement — when required by applicable law or court order.

6. Data Retention

We retain your account data for as long as your account is active. Deleted ads are removed from public view immediately. You may request deletion of your account and all associated data by emailing privacy@lmv.life.

7. Your Rights

Depending on your location, you may have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Request deletion of your data (right to erasure).
  • Object to or restrict certain processing.
  • Data portability.

To exercise any of these rights, contact us at privacy@lmv.life.

8. Security

We use industry-standard security measures including encrypted connections (HTTPS), hashed passwords, and server-side session management. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

lmv.life is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with their data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of lmv.life after changes constitutes your acceptance of the revised policy.

11. Contact

For privacy-related enquiries, email us at privacy@lmv.life.